There is a great disparity in college-going rates between students from the highest and lowest socio economic quantiles in the United States. This quantitative study looks at messages students receive about college as a way to explore reasons why students choose to attend or not to attend college. [The dissertation citations contained here are…

Rural students pursue post-secondary education at a lower rate than their urban and suburban counterparts. While the college choice process is complex for all students, it is important to further examine this process for rural students because they are an underserved population. This study utilized Perna's (2006) college choice model to examine…

While much research has examined lesbian, gay, bisexual, and queer (LGBQ+) students' high school and college-going experiences, few studies have explored what LGBQ+ students consider during their college choice process. Utilizing Hossler and Gallagher's (1987) three-stage college choice model, this study analyzed 14 semi-structured interviews with…

There remains a need in education scholarship to understand how social processes act across levels to influence one another, drive cultural norms, and direct students' postsecondary pursuits, with careful consideration of students' held identities and the communities in which they are embedded. Utilizing narrative constitution of identity and the…

COVID-19 has changed the college search and selection process. Transforming the focus according to student need will continue to be important to support and recruit the next class. Some experts say the pandemic will forever change higher education and young people's attitudes about it, but others believe the crisis has shown most colleges can…

When do students start the college planning process? How many plan to take the SAT or ACT? How much do they value a college degree? RNL and Halda surveyed more than 2,200 high school students to answer these and many other key questions. Read our 32-page college planning report and discover a wealth of findings on: (1) when students start to…

This qualitative study examines the Black college tours implemented at Inkster High School which exposed high school students to Historically Black Colleges and Universities (HBCUs) throughout the Midwest, South, and mid-Atlantic regions of the United States. While there is substantial grey literature that describes the Black college tour…

This dissertation examines how first-generation high school Students of Color from California's San Joaquin Valley navigate digital marketing and advertising during their college search and application processes, offering a timely contribution to the study of college admissions in a post-affirmative action landscape. Higher education institutions…

Making decisions about college can be challenging for rural students. Guidance counselors and other adults influence these decisions because of their close relationships in high schools and communities. Since rural students are coached into pursuing college as a mechanism for obtaining a better life, it is beneficial to explore their lived…

In the Netherlands, the implementation of mandatory procedures in which prospective students do a final check on their initial higher education program choice (so-called matching procedures), were introduced to improve student-program fit. We argue that prospective students who lack feelings of fit with the program during these matching procedures…

Purpose: Understanding the influences in the decision-making process of prospective students when choosing a university is crucial in student recruitment. The purpose of this paper is to investigate the impact of perceived source credibility on attitudes and intentions towards taking advice from significant others (e.g. parents, peers and…

This study provides an empirical approach to utilizing an Artificial Intelligence (AI)-based system for identifying students' university choice factors that impact their matriculation decision. We created an AI-based chatbot that gathered both qualitative and quantitative data from nearly 1200 participants worldwide. The entire human-AI…

Purpose/Problem: It is estimated more than 75% of Seventh-day Adventist (SDA) college-bound students (rising freshmen) who live in the North American Division (NAD) do not attend an SDA college/university. This is a major challenge for the NAD colleges/universities. Discovering motivators and barriers for SDA college-bound students is vital in…

Nearly 40 percent of college students are transfers. They approach the college search process much differently than traditional students, choosing a college much more quickly and often having a more focused and specific reason for choosing a new school. How can your campus meet their needs, engage more transfers, and increase your enrollment of…

Less than one-third of dual enrollment participants choose to matriculate with the host institution after high school, especially at a community college. Using Perna's college choice model, this qualitative study explored how dual enrollment participation shaped students' choice to attend the host institution the semester after high school…