This study comprehensively identifies the determinants in students' campus selection decisions, emphasizing the crucial role of brand pride in the process. With the participation of 704 students in an online survey through the Google Forms platform and analysis using SEM-SmartPLS 4.0 Structural Equation Modelling, this study presents a solid…

There is a great disparity in college-going rates between students from the highest and lowest socio economic quantiles in the United States. This quantitative study looks at messages students receive about college as a way to explore reasons why students choose to attend or not to attend college. [The dissertation citations contained here are…

The purpose of this qualitative descriptive study was to explore how college-bound Generation Z students describe higher education institutions' use of social media as a marketing tool during their college choice experience in Texas. The foundation for the study was the college choice model from Hossler and Gallagher that identified three phases…

Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…

Rural students pursue post-secondary education at a lower rate than their urban and suburban counterparts. While the college choice process is complex for all students, it is important to further examine this process for rural students because they are an underserved population. This study utilized Perna's (2006) college choice model to examine…

Over the past forty years, scholars have been studying students' choice of higher education programmes to unravel the complexity of the choice process. Recent studies have shown that students may commit to a programme, i.e. they make a choice to enrol in that programme, when they find a programme that attunes well with their interests. Students…

In the increasingly complex world of college choice, high school counselors are an important resource for college-bound students, yet the environment these counselors find themselves in is one that focuses on questions of value and return on investment, resulting in the elevation of some academic disciplines over others. Using a multiple case…

The Latinx population in the United States has drastically increased over the last twenty years. During the same period, the number of first-generation Latinx students enrolling in higher education post-recession has also increased by as much as 1.5 million students. The expansion of the Latinx student population in Oregon has mirrored the…

The purpose of this research was to investigate the progression outcomes of the June 2020 Key Stage 5 cohort following the completion of their post-16 studies amid the COVID-19 pandemic. The primary interest was to understand whether students from this cohort had progressed differently compared to the previous pre-pandemic cohort of students and,…

While much research has examined lesbian, gay, bisexual, and queer (LGBQ+) students' high school and college-going experiences, few studies have explored what LGBQ+ students consider during their college choice process. Utilizing Hossler and Gallagher's (1987) three-stage college choice model, this study analyzed 14 semi-structured interviews with…

There remains a need in education scholarship to understand how social processes act across levels to influence one another, drive cultural norms, and direct students' postsecondary pursuits, with careful consideration of students' held identities and the communities in which they are embedded. Utilizing narrative constitution of identity and the…

Colleges and Universities continuously attempt to increase enrollment each year; while prospective students struggle to gauge whether a degree offers a clear and articulable return on investment. The purpose of this action research study is to investigate influencing enrollment factors (hereinafter "factors) that determine a prospective…

COVID-19 has changed the college search and selection process. Transforming the focus according to student need will continue to be important to support and recruit the next class. Some experts say the pandemic will forever change higher education and young people's attitudes about it, but others believe the crisis has shown most colleges can…

When do students start the college planning process? How many plan to take the SAT or ACT? How much do they value a college degree? RNL and Halda surveyed more than 2,200 high school students to answer these and many other key questions. Read our 32-page college planning report and discover a wealth of findings on: (1) when students start to…

Relying on a multitude of studies from the college choice literature, I propose an updated model of college going and choice that draws on four conceptual, theoretical, and analytic approaches. With guidance from the economic, sociological, information processing, and combined theories of college choice, I situate my proposed framework within this…