This study comprehensively identifies the determinants in students' campus selection decisions, emphasizing the crucial role of brand pride in the process. With the participation of 704 students in an online survey through the Google Forms platform and analysis using SEM-SmartPLS 4.0 Structural Equation Modelling, this study presents a solid…

Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…

Rural students pursue post-secondary education at a lower rate than their urban and suburban counterparts. While the college choice process is complex for all students, it is important to further examine this process for rural students because they are an underserved population. This study utilized Perna's (2006) college choice model to examine…

Over the past forty years, scholars have been studying students' choice of higher education programmes to unravel the complexity of the choice process. Recent studies have shown that students may commit to a programme, i.e. they make a choice to enrol in that programme, when they find a programme that attunes well with their interests. Students…

The purpose of this research was to investigate the progression outcomes of the June 2020 Key Stage 5 cohort following the completion of their post-16 studies amid the COVID-19 pandemic. The primary interest was to understand whether students from this cohort had progressed differently compared to the previous pre-pandemic cohort of students and,…

One of the most important mechanism design policies in college admissions is to let students choose a college major sequentially (college-then-major choice) or jointly (college-major choice). In the context of the Chinese meta-major reforms that transition from college-major choice to college-then-major choice, we provide the first experimental…

While much research has examined lesbian, gay, bisexual, and queer (LGBQ+) students' high school and college-going experiences, few studies have explored what LGBQ+ students consider during their college choice process. Utilizing Hossler and Gallagher's (1987) three-stage college choice model, this study analyzed 14 semi-structured interviews with…

There remains a need in education scholarship to understand how social processes act across levels to influence one another, drive cultural norms, and direct students' postsecondary pursuits, with careful consideration of students' held identities and the communities in which they are embedded. Utilizing narrative constitution of identity and the…

When do students start the college planning process? How many plan to take the SAT or ACT? How much do they value a college degree? RNL and Halda surveyed more than 2,200 high school students to answer these and many other key questions. Read our 32-page college planning report and discover a wealth of findings on: (1) when students start to…

The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students' perceptions of the reliability of university communication tools. This has been done using 605 usable…

Purpose: University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the…

In the Netherlands, the implementation of mandatory procedures in which prospective students do a final check on their initial higher education program choice (so-called matching procedures), were introduced to improve student-program fit. We argue that prospective students who lack feelings of fit with the program during these matching procedures…

Purpose: Understanding the influences in the decision-making process of prospective students when choosing a university is crucial in student recruitment. The purpose of this paper is to investigate the impact of perceived source credibility on attitudes and intentions towards taking advice from significant others (e.g. parents, peers and…

Geography of opportunity research has identified places with few or no college options: so-called "education deserts." This study extends this geography of opportunity research, exploring how geographical constraints affect students' choices, particularly the choice to attend a for-profit college. Using the Education Longitudinal Study…

This study examines a new profession in China and those who inhabit it--admissions counselors who advise Chinese students on how to apply to colleges in the United States. This study was conducted in the international divisions of eight Chinese public high schools in five cities in China and aims to fill the void in our knowledge of the vital role…