Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and…

This study provides an empirical approach to utilizing an Artificial Intelligence (AI)-based system for identifying students' university choice factors that impact their matriculation decision. We created an AI-based chatbot that gathered both qualitative and quantitative data from nearly 1200 participants worldwide. The entire human-AI…

The need to understand how prospective students decide which higher education institution to attend is becoming of paramount importance as the policy context for higher education moves towards market-based systems in many countries. This paper provides a novel methodology by which student preferences between institutions can be assessed, using the…

This paper explores hidden messages sent out by schools about Oxbridge, using Basil Bernstein's concepts of classification and framing. Research in three case-study schools captured these messages from their everyday practices and processes, including their events and activities, sorting mechanisms, interactions and resources. Whilst all of the…

The climate of competition for students in the higher education sector makes it imperative that institutions increase their marketing efforts, both domestically and internationally, to help sustain student numbers. In Australia, the Bradley Report and the government response, which will do away with quotas, allows for a much freer market than…

Advocates uniformity in college applications--a centralized application system in which candidates would supply the required academic, personal, and financial information and a rank-ordered listing of their target universities or colleges. Target colleges would segmentially evaluate the applicant as a first-choice candidate until the applicant was…