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Peer reviewedLay, Robert; Maguire, John – College and University, 1980
A study of 2,500 Boston College applicants accepted for fall 1977 revealed information about the college's applicant pool and drawing power that can be of assistance in policymaking and student recruitment. It also revealed information about application overlap and competition with other institutions in the same market. (MSE)
Descriptors: College Applicants, College Bound Students, College Choice, Competition
Lay, Robert; And Others – 1982
The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…
Descriptors: Administrative Policy, Admission Criteria, College Admission, College Applicants
