Ireland's computerized, national system of university admission, which assigns all students to institutions simultaneously, and Britain's system using a single set of admissions forms and centrally coordinated admissions, suggest that centralization can be an efficient and cost-effective method of linking students with colleges in the United…

A national study found that since 1979, winning a national championship in football or men's basketball results in increases in applications for undergraduate admission in years following the championship. This was found both in absolute numbers and in comparison with schools not winning championships. Institutional data are charted. (Author/MSE)

Examined determinants of "service quality" as perceived by 139 potential students of a western university. Respondents identified dimensions of the university's quality such as assurance and reliability, empathy, and responsiveness. There was no statistical difference in the expected quality rating between potential students who decided to attend…

This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…

Project 1000 is a program to help United States citizens or permanent residents of the United States of Hispanic ethnic origin to make application for graduate study in those fields and disciplines where the Graduate Record Examination (GRE) normally is used to help assess an applicant's admission potential (i.e., the arts and sciences generally…

Students' last years in high school which otherwise might be ones in which they enjoy the privileges of their seniority can become a nightmare of waiting, fear of rejection, despair, and desperation for many college-bound students. The whole structure of college admissions is hopelessly archaic, exorbitantly wasteful and one which systematically…

The marketing tools and techniques of the main campus of Ohio University, Athens, were used to carry out an admission marketing research project to aid its five two-year regional campuses. A survey instrument was sent to 897 admitted applicants for fall 1988 in mid-August, with a followup in early September. Response rate was 41%. The survey…

Presented are several of the techniques that have been used as part of a comprehensive market research program at Carleton College (Northfield, Minnesota). The basic focus is on regional segments in Carleton's applicant pool. Carleton's position in the market is examined in relation to selected types of schools with which it competes for…

Describes Augustana College's program of structured library orientation for high school students and its role in recruitment of prospective students. Library staff are seen as a credible and capable force in the college-wide effort to attract good students. (KS)

Presents the findings from a national survey of high school counselors on college advising. Some findings indicate that more attention to how counselors undertake the college advising role may be warranted. Includes five tables. (MD)

This paper offers guidelines and recommendations for students applying to graduate school. It discusses motivations for attending graduate school, as well as the process of selecting and applying to specific universities. The paper recommends talking to faculty and graduate students, writing to professional associations, and attending professional…

This report discusses what college choice means and how it works. Exploring in some detail the various definitions of choice, the report reveals what is known about the factors that influence students decisions, and the current status of choice. The analysis focuses on choice in relation to federal need-based financial aid policy. Higher education…

Research on college choice as it relates to students' characteristics is reviewed, and the choice process is shown to be a complex series of activities, with individuals participating in it differently. Parent education is a stronger influence than race or gender. Groups are likely to respond to different marketing strategies. (MSE)

Describes the use of scattergrams which aid counselors in identifying consistent patterns in the admissions process and provide students and parents with "visual" advice in choosing a college. (Author)

Student admission criteria and a college's advising and recruitment efforts are viewed from the perspective of a growing higher education establishment trying to attract students. A student selection model is proposed, derived from an "innovation-decision process" (Rogers and Shoemaker), which focuses on applicant behavior and decision-making…