After an unusual amount of negative publicity, California State University at Chico surveyed 500 freshmen and 250 junior transfer students and 500 students admitted but not enrolled concerning their perceptions of the publicity and reasons for attending or not attending. Results suggest the publicity had little influence. (MSE)

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

Most private colleges should concentrate on increasing the number of serious applications they receive rather than trying to increase the conversion of applicants to enrollees. Effective student recruitment requires cooperation of all departments, offices, and committees, not just the efforts of the admissions office, in creating an attractive…

A study investigated the factors influencing students' decisions about attending a college to which they had been admitted. Logit analysis confirmed gravity model predictions that geographic distance and student ability would most influence the enrollment decision and found other variables, although affecting earlier stages of decision making, did…

The study investigated the importance of 1,286 college applicants' attitudes about competitor institutions in determining enrollment decisions. Demographic and ability factors that may affect attitudes were controlled. Findings indicated that attitudes toward competing institutions have a significant, positive relationship to enrollment decisions.…

This directory of 136 postsecondary programs serving deaf and hard of hearing students in North America is based on a 1994 survey. Introductory material provides guidance for the student, including answers to frequently asked questions and suggestions for counselors such as guidelines to help students choose the most appropriate program. Program…

Advice about planning and preparing for campus visits and interviews is provided to college-bound students. The decision of whether or not to go for a campus visit and when to go is covered, along with planning and specific arrangements, such as contacting the admissions office. Also considered are what to look for on campus, how to read a college…

This fact sheet provides a checklist for selecting a college. Student objectives and college characteristics are considered and 17 educational and personal interest areas frequently cited as important by students are listed. Other areas covered include: computer programs and guidebooks, sources for gathering information, applying for admission,…

As part of a forthcoming national study of the medical school admissions process, data on the number of applications for admission and acceptances were obtained from the AAMC Medical Student Information System. The data showed an average 8.83 applications per person, the reduction of which might save anxiety, time, effort, and money. (Author/LBH)

Reviews five books that help high school students select and gain entrance into a college. (ARH)

The transition from high school to the postsecondary educational environment is a challenge for any student. There are new places, new faces, and whole new ways of doing things. Not only that, but transitioning students suddenly find they must advocate for themselves instead of having programs and services planned for them. For students who are…

The Council of Ontario Universities (COU) and its member institutions participated in the 2002 University Applicant Survey to gain a better understanding of prospective university students. The survey investigated various facets of the 2002 applicant pool, ranging from its demographic composition, academic achievements and educational intentions,…

This directory lists colleges and universities in the United States that have special programs or offer special services for students with deafness or hearing impairments. It provides general descriptions of the many programs which are available, lists many of the career areas of study that are offered, and shows which special services are…

A model of student sociological and economic choice processes in higher education enrollment is described. The model includes choice by preference, exclusion, and evaluation options. Choice tactics are discussed, including academic experience, efficiency, tradeoffs, and agency decisions. Public policy implications are considered. (CM)

A study investigated how 362 Ohio high school seniors perceived the quality of selected state universities in Ohio and how those perceptions affected their choice of colleges to which to apply. It is concluded that students do use perceived quality as a basis for application. Implications for practice and further research are outlined. (MSE)