A study examined the probability that students would apply to or attend Southwest Missouri State University without a freshman no-need scholarship, prospective students' awareness of these and other scholarships, the relative importance students attach to the scholarship, and the recruiting potential of the scholarship in various amounts. (MSE)

A survey of applicants accepted by a major research university found that among the most sought-after applicants, academic scholarships and other forms of forms of financial aid were more likely to have influenced college choice, putting the institution with minimal non-need-based financial aid at a competitive disadvantage. (MSE)

Surveyed 291 graduates of master's degree programs in counselor education to determine factors affecting applicants' choice of counseling program. Results showed the most important factors were nearness of institution to home, specialized program availability, and reputation of the institution and the department. (BH)

Project SRS (Students Recruiting Students), a recruitment program developed by Old Dominion University in Norfolk, Virginia, is described. Student involvement in planning, directing, and implementing the program is discussed. (TE)

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

Guided by a social capital framework, this qualitative study examined the role of protective agents, namely parents and siblings, during the college choice process of 20 Chicana seniors attending a large urban high school in California. Despite previous research showing that Mexican parents hold a high value toward the importance of an education,…

This guide for students contains information on the more than 2,200 programs offered at institutions of higher education in South Africa, as well as on the approximately 1,200 bursaries that provide student financial aid. The first section urges students to adopt a long-range life planning approach to choosing a career and college. The next…

Considerations in selecting a college were studied with a random sample of 768 freshmen admitted to the University of California (UC), Davis, in fall 1984. Major findings are: freshmen admitted to UC Davis had considerable breadth of knowledge about many other colleges and academic programs; over 80 percent applied to colleges besides UC Davis;…

Information on 3,107 postsecondary institutions is provided to help students make informed college choices. A total of 1,157 of the colleges are members of the College Board. In addition to general information about the college, attention is directed to the curriculum, admissions, student life, annual expenses, financial aid, and where to write or…

A survey was conducted of a sample of 716 well-qualified students who sent their American College Testing Program (ACT) scores to the University of Michigan but subsequently did not apply for admission. Telephone interviews resulted in 574 completed interviews, for an 80% response rate. The interview instrument elicited information regarding the…

A study of Australian university and college of advanced studies applicants and rejections in 1986 suggests that between 9,000 and 14,000 applicants eligible and willing to accept a place were unable to begin studies that year. (MSE)

Of the prospective students, 16 percent cited costs as the major reason for not attending and 30 percent said that tuition was an important factor in their decision not to enroll. Of those who cited costs as their primary reason, 60 percent did not apply for financial aid. (Author)

College applicants' increasing use of consultant services to help ensure admission to elite colleges is criticized by college admissions officers, concerned that the services assist only the wealthy, and by high school counselors who feel consultants may be dispensing bad advice or may not be committed to student needs. Some feel college…

Describes how one college-prep boarding school helps its students clarify career, college, and precollege planning. Outlines program objectives, program content, and evaluation strategies that can help gauge student progress. Discusses program benefits. (RJM)

An increasing number of top Black students are deciding to attend Black colleges due to these institutions' outstanding reputation for retention rates and placement into graduate schools. This has in turn caused White colleges to increase their recruitment and retention efforts. (DF)