This paper reports on research into the ways that schools engage in university application processes. Questionnaire and interview data were collected from 1400 Year 13 students from 18 independent and state schools in England and 15 in-depth interviews were carried out with school teacher higher education (HE) advisors. The analysis compares…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

Previous research has found that the images of universities formed by prospective students greatly influence their choices. With the advent of international branch campuses in several higher education hubs worldwide, many international students now attempt to construct images of these institutions when deciding where to study. The aim of this…

The Admitted Student Questionnaire Plus (ASQ[superscript +]) is a standardised measure that provides an analysis of the student's college selection process. Among other things, the instrument inquires about the importance of 16 college characteristics, followed by quality ratings of specific colleges that the student considered on these same…

In the light of the forthcoming policy shift to full-cost fees for English undergraduates, this study examines the impact of fee changes on how students weigh up their university choices. Conjoint analysis is used to examine the importance that students attach to various attributes of a university. It also explores differences across subsections…

The annual US News and World Report (USNWR) Guide to America's Best Colleges is much anticipated by both high-ability high school seniors and college and university administrators. In this paper, we use a decade of Colgate University "Admitted Student Questionnaire" surveys to estimate the influence of changes in a school's USNWR rank on…

A study was conducted at Mercer County Community College (MCCC) to determine why some students who applied for admission to the college did not attend. A two-page questionnaire was sent to 698 students who applied for admission for the fall 1983 semester, but did not enroll in any credit courses that semester, and to an additional 381 students who…

In 1972 and 1973, a 37-item questionnaire, the Accepted Application Survey (AAS), was mailed to a number of students. In the 1972 study the focus was on applicants accepted by Hofstra but who decided not to attend (no-shows). Approximately 45 percent of the 1972 population completed and returned the questionnaire. In 1973, the questionnaire was…

A study was conducted at the University of New South Wales in Australia to determine what happened to applicants who deferred enrollment in 1975 and did not enroll in 1976 at the university. Additionally, information was sought about what deferring applicants thought they had gained from deferment and their opinions generally about the advantages…

A survey was conducted at William Rainey Harper College (WRHC), Palatine, Ill., to determine reasons why 13% of the students who applied to the college for fall 1982 did not register for classes. A sample of 200 of the 838 fall 1982 no-shows was selected for telephone interviews. Survey findings, based on a 79.5% response rate, included the…

Describes a research model that studied the influences of personal characteristics and external factors on applicants' final college choice and assessed the effectiveness of current recruiting resources. Outlines steps in conducting the questionnaire survey, including defining objectives, selecting sample, constructing questionnaire items, and…

A comparison of telephone and mail surveys of accepted applicants who chose not to attend Virginia Polytechnic Institute and State University was undertaken. The telephone method was used to interview the undergraduate applicants' parents, while the mail survey was sent to graduate school applicants. The telephone survey concerned 161 in-state…

This research follows up a study conducted in 1998 by the National Foundation for Educational Research (NFER) to investigate teachers' and students' views on the factors affecting students' choices of whether or not to apply to Oxford and Cambridge universities. It identifies what has changed since 1998 and areas in which the universities could…

A survey was conducted at William Rainey Harper College (WRHC) in Palatine, Illinois, to determine the reasons why nearly 16% of the students who applied to the college for fall 1990 did not register by the first week of classes. Results were compared to those of a similar study conducted of 1982 no shows. A sample of 300 of the 854 fall 1990…

Accessibility to a college education in Ontario, Canada, was assessed by studying the pattern of acceptances and rejections of various choices made by unregistered college applicants. Study concerns included: total offers to programs of choice from any college and from an Ontario college only; offers by institution type and program type for first…