US colleges and universities today intensively market themselves in order to compete for prospective students. One of the most widespread marketing tools used to attract students are admissions viewbooks, which are designed to provide potential students with favorable impressions of the many institutions to which they may apply. In this study, we…

The purpose of this quantitative study was to determine whether the use of non-cognitive assessment in combination with traditional criteria predicted potential academic success as measured by first-semester GPAs of provisionally admitted students. Survey data were collected with a non-cognitive questionnaire (NCQ) from provisionally admitted…

In order to understand the effects that consumer culture may have on modern youth, this article first traces a brief history of branding in the United States throughout the 20th Century to develop a context and precedent for the argument that the current generation of students applying to college has developed in a society saturated with branding,…

The author reports on the U.S. Supreme Court hearing regarding the Texas admissions case that exposes gaps in the affirmative-action law. As the Supreme Court heard oral arguments in a lawsuit challenging race-conscious admissions at the University of Texas at Austin, it became evident that the court's past rulings on such policies have failed to…

Colleges' early decision (ED) admission policies require accepted students to commit to attend the school without comparing outside options. With data from two liberal arts schools we find evidence that students with higher willingness and ability to pay and lower measured ability levels are more likely to apply ED. Applying ED raises the…

Justice Goodwin Liu reexamined seminal affirmative action in higher education legal cases beginning with the landmark 1978 case, "Regents of the University of California v. Bakke" and leading up to the U.S. Supreme Court's 2003 decision in "Gratz v. Bollinger." Liu argued that the "Bakke and Gratz" lawsuits were…

Thirty community college websites were evaluated for compliance with federal web accessibility standards found in Section 508 of the Rehabilitation Act of 1973 (29 U.S.C. 794d). Two typical sites were tested for usability by individuals with visual impairments, individuals with reading-related learning disabilities (LD), and a control group of…

The University of Delaware has embraced a global admissions initiative with minimal experience in international endeavors and a limited budget for international recruitment. This EPP serves as exploratory research for improving our understanding of the international student market in Latin America and working more effectively with international…

Education Scotland's publication, "External Quality Arrangements for Scotland's Colleges, Updated August 2013," specifies that HM Inspectors will produce a number of subject aspect reports over the four-year period 2012-16. This report reviews college admission policies, procedures, and the criteria used when selecting applicants for a…

The past five years have seen unprecedented changes in freshman admissions at the University of California, reflecting steep cuts in state funding that UC sustained during that period as well as changes in UC's definition of who is eligible to enter the university. The number of California applicants who were "not" admitted to the UC…

West Virginia's three state-funded medical schools enroll more medical students per capita than any other state in the country. Due to its large number of medical student slots, the state typically is able to offer all qualified West Virginians the opportunity to complete their medical education in the state. In the academic year 2017-2018, 41…

Few professional processes are more personally intrusive than the college application. It demands information about your family, your finances, your interests, and your desires. For lesbian, gay, bisexual, and transgender (LGBT) applicants in their teenage years who may not be comfortable with their sexuality, admission officers need be sensitive…

This paper examines the effect of attending elite private high school on college placement using admissions data from the most selective high school in a large metropolitan area. To overcome omitted variable bias, we limit the sample to admitted applicants and control directly for the scores assigned by admissions based on in-depth analyses of the…

This study identifies a theoretical mechanism that could potentially affect public university admissions standards in a context of demographic change. I explore how demographic changes at a prestigious public university in the United States affect individuals' evaluations of college applications. Responding to a line graph that randomly displays a…

The Australian Government decision in response to the Bradley review to introduce a demand-driven funding model for undergraduate university places from 2012 was met with mixed reaction across the higher education sector. The removal of caps without subsequent fee deregulation is considered by some to be unsustainable. Opinions suggest that…