There continues to be a critical shortage of school psychologist practitioners and academicians. Undergraduate students in psychology, education, and other majors (N = 674) from a large comprehensive university in the southwest completed an examiner-made web-based questionnaire designed to assess their attitudes and preferences for choosing…

School counselor education program administrators (N = 131) responded to an online questionnaire where the importance and extent of implementation of The College Board's National Office of School Counselor Advocacy (NOSCA) Eight Components of College and Career Readiness in their school counselor education program were assessed. The mean…

This study surveyed college freshmen from two different institutions in order to examine differences between First-Generation College Students and Continuing-Generation College Students. Differences between groups emerged for high school academic preparation, college exploration behaviors, college application behaviors, and college decision-making…

The annual US News and World Report (USNWR) Guide to America's Best Colleges is much anticipated by both high-ability high school seniors and college and university administrators. In this paper, we use a decade of Colgate University "Admitted Student Questionnaire" surveys to estimate the influence of changes in a school's USNWR rank on…

A study was conducted at the University of New South Wales in Australia to determine what happened to applicants who deferred enrollment in 1975 and did not enroll in 1976 at the university. Additionally, information was sought about what deferring applicants thought they had gained from deferment and their opinions generally about the advantages…

Describes a research model that studied the influences of personal characteristics and external factors on applicants' final college choice and assessed the effectiveness of current recruiting resources. Outlines steps in conducting the questionnaire survey, including defining objectives, selecting sample, constructing questionnaire items, and…

This study investigated how cultural forces influence college choice at Olivet Nazarene University (Illinois), an institution seeking strategic guidance in light of the threat of contracting enrollment. The use of "local-cosmopolitan" dichotomy allowed researchers to determine an individual's pattern of social participation and…

The purpose of this study was to determine whether family income is associated with student choice of higher cost versus lower cost colleges. Family income, level of Tuition Assistance Program (TAP) award, and selected personal characteristics of a sample of 4,500 TAP recipients were examined to determine attendance patterns at 11 public and…

This article demonstrates that colleges and universities can conduct effective market research using in-house resources, using a recent market research study conducted by the admissions department of the University of North Carolina-Chapel Hill. Institutions often avoid market research when embarking on a marketing program because of perceived…

Minority recruitment and admissions at seven Ivy League colleges was studied: Brown, Cornell, Dartmouth, Harvard, Princeton, the University of Pennsylvania, and Yale. The questionnaire, which is appended, collected information on recruitment policies and number of applicants, acceptances, and matriculants from fall 1978 to spring 1983. Each…

The "Questionnaire on Student and College Characteristics" (QSCC), designed to provide information about colleges that would be of interest to prospective students, was administered to upperclass students at over 200 institutions. This study provides a better understanding of relationships among the 135 items, identifies dimensions that…

Accessibility to a college education in Ontario, Canada, was assessed by studying the pattern of acceptances and rejections of various choices made by unregistered college applicants. Study concerns included: total offers to programs of choice from any college and from an Ontario college only; offers by institution type and program type for first…

Proven market/institutional research techniques and technological developments in computer systems that can be used by college admissions offices to enhance recruitment efforts are discussed in 13 articles. Titles and authors of the articles are as follows: "Student Reactions to College Recruiting Techniques" (Arthur D. Lopatin);…

College applicants taking the Scholastic Aptitude Test (SAT) and the Test of Standard Written English (TSWE) were surveyed regarding the tests, college admission in general, and the communications received concerning the test and their scores. Separate questionnaires were administered before taking the SAT or TSWE, after taking the test, and after…

The extent to which personal and academic factors are important in college admission decisions was studied in 1978, based on data on 25,000 applicants to 9 colleges (Colgate University, Williams College, Ohio Wesleyan University, Kenyon College, Kalamazoo College, Occidental College, Hartwick College, University of Richmond, and Bucknell…