In the competitive landscape of higher education, institutions grapple with the challenge of fostering racial diversity and a sense of belonging among students, particularly at Predominantly White Institutions (PWIs). This disquisition presents a comprehensive improvement initiative implemented at Western Carolina University (WCU) aimed at…

This dissertation investigates the factors influencing the matriculation trends of former College Credit Plus (CCP) participants to host institutions in Ohio, utilizing Perna's (2006) College Choice Model as a framework. The study examines variables such as course modality, geographical proximity to the host institution, course load, and grade…

It is commonly accepted that primary and secondary education help maintain social and economic stability, but there is also consensus that postsecondary education contributes to social and economic mobility. While there have been improved enrollment numbers among minoritized and low socioeconomic populations over time, there is still…

Student enrollment is one of the key elements of leading schools. Now more than ever, there is an asserted effort to increase representation on college campuses across America. Many predominantly white institutions are strategizing ways to increase the number of Black students on their campuses. While enrollment decisions are ultimately subjective…

Purpose and Method of Study: The purpose of this qualitative study was to determine factors that influenced the enrollment decisions of high-achieving and low-performing students to be admitted, enrolled, and complete their degree at Langston University. The research study included a pilot study, semi-structured interviews, and a qualitative…

"College undermatching" occurs when high-achieving students from low-income backgrounds apply to or enroll in less selective postsecondary institutions despite meeting the academic criteria. Students of color tend to "college undermatch" due to lack of college preparation materials and resources, socioeconomic status, and…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

While Black students have experienced significant growth in college enrollment since the passage of the Civil Rights Act of 1964 and Higher Education Act of 1965, they are still less likely than their white counterparts to attend and graduate from a post-secondary institution (Ryan & Bauman, 2016). There have been previous studies on college…

This study explores why African American first-year students admitted to the University of California Davis decline their offer of admissions. The objective is to help the University successfully achieve their goal of supporting greater diversity and representation of students from historically underrepresented minority communities and…

The purpose of this study was to develop an instrument for higher education administrators to assess their social media practices during the admissions cycle. The instrument collects data from students on their perceptions about the quality of the institution's social media activities. A review of relevant literature was completed, and experts…

This dissertation is focused on understanding the expectations, beliefs, and motivations of parental involvement during the college choice process. Many high school students are under a lot of stress and pressure influenced by a culture of achievement. This culture has created a competitive college choice process and has intensified the role of…

This dissertation consists of two chapters studying the importance of household income for shaping student outcomes in the market for higher education in the United States. The first chapter uses the High School Longitudinal Study of 2009 to document that conditional on student ability, high-income students are more likely to enroll in college and…

In this dissertation, I use data from Chile to study the determinants of schooling trajectories. Chapters 1 and 2 focus on higher education, Chapter 3 on secondary education, and Chapter 4 on teachers. Chapter 1 explores the role of a socio-emotional ability, self-efficacy, in understanding why students with comparable qualifications transit…

This study explores the college choice process and experiences of California Latinx students applying to selective, four-year institutions. The literature review reveals existing disparities in outcomes for California Latinx students attending open-access institutions, highlighting the potential for private, selective colleges to increase…

Many U.S. higher educational institutions have suffered budget cuts. In many cases, this has matriculated down to the admissions offices, resulting in reduced recruitment and marketing budgets. With reduction in recruitment budgets and a decrease in student enrollments, combined with growing competition for students, institutions are looking…