This second of two monographs dealing with comprehensive institutional planning is directed at institutional representatives involved in the planning process at two-year colleges. It contains (1) information on a step-by-step approach to developing and implementing a comprehensive planning process (chapters 1-3) and (2) a case study of planning…

A nationwide survey of a random sample of 210 two-year colleges was conducted in 1979 to test the hypothesis that administrative adherence to sound marketing practices will lead to higher enrollments. Survey participants were asked to respond to 15 items adapted from Philip Kotler's Marketing Audit, a recognized scale of marketing effectiveness…

The decade of 1975-85 is characterized as a time of consolidation and qualitative change in European higher education, including growth in managerial control, budgetary change, changes in patterns of academic power and institutional leadership, altered perceptions of the university in government policymaking, and increased questions about the…

At Pennsylvania College of Technology (PCT), long range planning is used to define institutional philosophy and mission and determine strategies to make the best use of available resources and implement actions to fulfill institutional mission. This document presents PCT's long-range plan for 1997-2000 in three parts. The first part describes long…

Colleges must turn to long-range enrollment planning to ensure proper academic and fiscal management. The Higher Education Finance Research Institute, with the College Board, has developed a model that will allow colleges to test the current scale and scope of their programs against regional projections of their enrollment potential during the…

Predicts the nature of college fund-raising campaigns in 2007, based on recent trends. Notes that campaigns will be shaped by student enrollment growth, competition for diminishing public dollars, and polarization of American incomes. Argues that campaigns should only be long enough to meet objectives, fit within a long-range advancement plan, and…

Because of a fundamental shift in the way decisions are being made in colleges and universities, institutional researchers in the twenty-first century will no longer merely collect, analyze, and disseminate information to support decision making. They must also become information architects, change agents, and consultants of choice within their…

A discussion of academic library management during retrenchment looks at a variety of issues, including staffing needs in the labor-intensive library environment, acquisitions budgeting, interlibrary cooperation (ownership vs. access to resources), entrepreneurship and strategic planning for problem solving, and use of total quality management…

A discussion of international sponsored research program administration looks at budgeting, costs, and procedures for both projects with in-country business operations in developing nations and projects with long-term residential assignments. It is intended for university administrators providing new services to faculty working on international…

This booklet provides an overview of key concepts of Strategic Enrollment Management (SEM), a comprehensive process designed to help institutions of higher education achieve and maintain the optimum student recruitment, retention, and graduation rates. "Optimum" here is defined within the academic context of the particular institution. Primary…

This book provides a new look at educational management in the face of mounting financial pressures. The demands for accountability that today's university administrators must face require them to apply the sophistication of modern business and institutional management while preserving the expensive and often difficult-to-measure contributions of…

In 1989, the president of Lamar Community College (LCC) in Colorado, together with 14 classified, faculty, and administrative staff, attended a workshop on educational quality at Fox Valley Technical College (FVTC) in an effort to begin implementing a Total Quality Management process at LCC. Following the workshop, attendees from LCC organized the…

This paper illustrates how planning, with the aid (or complicity) of institutional research, can be a revolutionary activity that facilitates change within an organization and brings the organization to a more accurate understanding of itself. It describes the use of strategic planning at Minot State University (North Dakota) to change a culture…

This long-range plan for the Pennsylvania College of Technology (PCT) is divided into three main sections. Part I provides an overview of planning at PCT, including a definition of long-range planning, the college philosophy, mission, and vision statements, major institutional initiatives for 1991-92, and accreditation agency recommendations…

Proceedings of a conference in Maryland on the faculty role in college governance are presented. A survey was conducted in 1982 to discover how faculty members at Maryland colleges and universities contribute to decision-making on their individual campuses. Following the survey, the statewide conference was held to discuss the results. The survey…