Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

Through activities such as institutional partnerships, scholarships, mobility and, most recently, offshore campuses and satellite offices, universities and their nations of origin have furthered their relationship with key-countries. This paper aims to understand what factors universities considered when choosing the host country of their…

This research investigated strategic management in the postgraduate program at the Islamic Education Management School. It concentrated on strategy formulation, implementation, and evaluation to assess the curriculum, operation, and competition. Moreover, it used a descriptive design and content analysis to develop SWOT (Strengths, Weaknesses,…

Numerous specialists and associations have invested energy into building managerial positioning frameworks by concentrating on various rules and different strategies. These frameworks produce various positions for establishment because of methodological contrasts that emerge from the determination of markers, loads, information assortment, and…

The purpose of this study is to develop performance indicators in line with these goals and objectives in the light of domestic and foreign literature by examining the strategic goals and objectives in the strategic plans of public universities in Turkey. Within the scope of the research, firstly strategic plans of many universities operating at…

Most scholarly work on internationalisation in Chinese higher education institutions has been conducted on top-level universities but prior research does not necessarily apply to regional universities that are pursuing a strategy of internationalisation and recruiting international students. This research has selected a Chinese regional university…

This paper presents an analysis of strategic management systems of higher education institutions (HEIs) by identifying policy and strategic priorities and monitoring their implementation. The strategic priorities are contextualized within four scenarios that structure the mission and orientation of HEIs. The methodology is based on data collected…

Research Productivity (RP) is the key element in the establishment of ranking and rating system in the Higher Education (HE) sector. Despite of the many initiatives taken to enliven the research culture among academic staff, there are still constraints and resistance towards conducting research. Therefore, this study attempts to identify the…

Over a number of years, universities have needed to become more adept at managing change as internal and external factors affect their longer term financial sustainability. That sustainability is, for many institutions, closely linked to how straightforward (or otherwise) it is to recruit student numbers of the right quality from often diverse…

As previous research has not addressed the relationship between university autonomy and university rankings within countries where the state control model is used, this study explores universities' strategies to achieve top university rankings in accordance with their autonomous rights and financial as well as political support. Specifically, this…

Universities are increasingly engaging with non-academic professionals in facilitating performance outcomes, reaffirming themselves as purposive organisations, i.e. institutions with the ability to organise strategically in the pursuit of goals and standards. However, there is little empirical evidence for the impact of professional staff on…

Despite its seemingly subjective and ambiguous nature, the notion of a World Class University (WCU) appears both established and widely discussed in higher education discourses over the last decade. At the same time, some scholars have argued that the notion does not fit or refer to universities in Africa. In the year 2010, the University of Ghana…

In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent to which organisational identification and employee satisfaction are antecedents of these two important behaviours. Key…

In this study, four recent self-initiated educational quality projects at Swedish universities are compared and analyzed. The article focuses on how the universities have handled the tension between external demands and internal norms. The aim is to contribute to an improved understanding of quality management in contemporary universities. On the…