After discussing current community college financial problems, this paper examines the acquisition of alternative funding through the application of marketing strategies and strategic planning. The paper first differentiates marketing from sales or promotion and then describes the ability of a marketing program to attract new consumers and to…

Predicts the nature of college fund-raising campaigns in 2007, based on recent trends. Notes that campaigns will be shaped by student enrollment growth, competition for diminishing public dollars, and polarization of American incomes. Argues that campaigns should only be long enough to meet objectives, fit within a long-range advancement plan, and…

This briefing document provides background information regarding critical statewide (Missouri) issues in higher education. Following a general discussion of Missouri's educational needs and some possible goals for the system of higher education, the paper focuses on three themes: (1) institutional missions; (2) funding policies; and (3)…

This four-part report examines the management of retrenchment at six representative Southern California community colleges and two community college districts: Victor Valley College, Mount San Jacinto College, Citrus College, Chaffey College, Mount San Antonio College, Riverside City College, the San Bernardino Community College District, and the…

State policies toward higher education in the twenty-first century are likely to continue in the patterns already established, though conflicts may intensify. State officials will need to be more sensitive to how policies affect institutions. Institutional representatives must recognize the legitimacy and priority of state, societal, and system…

A new master plan for higher education in Florida is presented which focuses on the central challenges facing the state and its higher education institutions. The following sections address three key challenges and suggest strategies to help policymakers and governing boards promote positive change. The section on the challenge of improved use of…