Chief communicators at many U.S. institutions are interested in forging closer ties with governing boards. Proponents say such relationships can increase board trust and confidence in communicators before a crisis occurs, making it easier to manage the institution's reputation and limit negative publicity when one does. At some institutions, such…

Seven public relations consultants weigh the pros and cons of seeking national media coverage. Some advantages include reaching a broad audience and coverage that boosts morale and commands respect. What is done with national coverage is more important than the amount. (MLW)