Increased national and international competition within higher education has triggered an interest in branding within the sector. Higher education institutions are, as a consequence, currently re-examining their profile and image. This article addresses the problems higher education institutions face in this process, and points to the benefits and…

Many small liberal arts colleges nationwide are facing unprecedented challenges in finances and demographics. Unless they have name recognition, a sizeable endowment, or especially strong academic offerings, most struggle to attract students from outside their regions. To survive, colleges have been urged to expand adult education and distance…

An examination of trends in undergraduate liberal arts degrees and curricula reports two findings: (1) renewed interest in the liberal arts degree has occurred primarily outside liberal arts colleges, within universities; and (2) the struggle for institutional survival has caused some colleges to scale back or abandon their original missions. (MSE)

This book presents the story of small colleges in American higher education and how they can best respond to meet contemporary challenges. Chapter 1, an introduction, discusses the importance of the topic, small schools' strategic strengths, and market and institutional realities. Chapter 2 looks at the history of the small liberal arts college,…

A study of 65 doctoral programs in higher education indicates disturbing trends: (1) mergers into larger academic units; (2) significant decline in student diversity among rather stable populations; and (3) retirement of most tenured faculty within 10 years. Despite continuity and stability overall, these changes suggest a need for unified…

Planning and management strategies used in the private sector have practical applications for higher education in a period of systemic and organizational stress. Promising strategies include organizational delayering; employee empowerment; boundless thinking, problem-solving teams; accelerated processes; quality management and improvement; and…