Numerous specialists and associations have invested energy into building managerial positioning frameworks by concentrating on various rules and different strategies. These frameworks produce various positions for establishment because of methodological contrasts that emerge from the determination of markers, loads, information assortment, and…

The purpose of this study is to develop performance indicators in line with these goals and objectives in the light of domestic and foreign literature by examining the strategic goals and objectives in the strategic plans of public universities in Turkey. Within the scope of the research, firstly strategic plans of many universities operating at…

Despite some theoretical and technical criticism, scholars largely acknowledge the influence of universities' ranking positions on the preferences of fund providers, academics and students, nationally and internationally. Considering their noticeable contribution to university rankings, prominent indicators can guide university leaders to develop…

Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent…

Universities are increasingly engaging with non-academic professionals in facilitating performance outcomes, reaffirming themselves as purposive organisations, i.e. institutions with the ability to organise strategically in the pursuit of goals and standards. However, there is little empirical evidence for the impact of professional staff on…

In the current context, the need for marketing in institutions of higher education is undeniable. The specification of the student not merely as a 'customer' means that traditional marketing no longer has sufficient capacity to explain the behavior of the student body. In this study, a four-level relationship marketing model is tested to check the…

Purpose: The purpose of this paper is to explore the dilemmas that challenge reputation management in the context of higher education (HE). Design/methodology/approach: The paper introduces one Finnish multidisciplinary master's degree programme as a case in point. The empirical data comprises a student survey and semi-structured interviews with…

Negative news about collegiate sports teams in the United States is nearly unavoidable for most universities. The sheer number of athletes involved in multiple programs at major universities increases the likelihood of problems. American football programs alone include rosters of 100 or more players, and the total number of athletes at National…

The College of Saint Rose, Albany, New York, conducted surveys about the image of the college with random samples of its students, high school seniors, high school guidance counselors, and the college's faculty and administration. Four similar surveys were developed. The students' surveys had three parts: demographic data, data on the ideal…

Ten papers on theory and research in higher education have the following titles and authors: "Collegiality: Toward a Clarification of Meaning and Function" (James L. Bess); "Quality by Design: Toward a Framework for Academic Quality Management" (David D. Dill); "Beyond 'the State': Interorganizational Relations and State…