Literature on the modern university suggest that top-ranked world-class universities are the ideal, and emerging nation-states should establish such institutions. Appearing at the top in international university rankings has become the aim as it guarantees attraction and retention of top talent. This study investigated the status of a university…

The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

Worldwide there is an increase in competition between higher education institutions seeking to ascertain their position in the world ranking, resulting in universities introspectively reflecting on their image and student satisfaction. This is especially the case in the Gulf Cooperation Countries, where there has been significant growth in higher…

This study aims to describe Thai faculty's use of Facebook. Using Facebook's Graph Search, data from faculty members in two universities were collected and analysed. The qualitative content of the profiles such as photos, wall posts, and Facebook pages were examined and found that many faculty members used Facebook for personal reasons. However,…