Educational marketing enabled higher education institutions (HEIs) to identify consumer needs and prepare actions to enhance their competitiveness. The educational field specificities are not considered and HEIs use the same business strategies, despite the importance of educational marketing. This is due to the lack of theories and models…

This dissertation consists of three chapters on the industrial organization of higher education. Chapter 1 studies the impacts of mergers and acquisitions on students' outcomes. We explore a series of acquisitions of private higher education institutions in Brazil to conduct an ex-post analysis of the effects of mergers. Using detailed…

Cross-border higher education (CBHE) has been changing the organizational boundaries of higher education institutions (HEIs). This study aims to analyze the shifting boundaries of Portuguese HEIs through the lens of the identity concept in organization theories, considering three contexts with different levels of regulation: African…