Private colleges that have prospered have done so by enhancing revenue, not by decreasing expenses. The private college president of today is becoming more a salesperson, delegating operational duties to subordinates while focusing on fund-raising and public-image concerns because of the chronic need for more money. (MLW)

Techniques used by private colleges to survive fiscal crises are reported. Included are: common factors contributing to financial problems, the means perceived by presidents to be most useful in crisis planning, and the implications of the findings for overall higher education planning and management. (MSE)