After viewing a film, a sample of 10 and 11 year old children completed questionnaires which gave information on their grasp of the film's content, on matching variables, and on design factors. In this way it was possible to examine patterns in the grasp of content and relate them to other variables. (Author)

According to the theory of Piaget, until the age of two the chief developmental factor of a child is the permanence of an object or the ability to retain mental images. Between two and six he begins to use mental images, and as he develops the ability to retain a mental image he begins to imitate things from the past which he has seen or…

An experiment was conducted in which the relationships of basic television and film codes to particular literacy mental skills were examined. Different versions of the same film, each focusing on a different code, were produced and shown to fifth graders. It was found that children with initially better mastery of the relevant skills extract more…

One of the most basic theoretical areas in the study of visual communication and visual literacy is the nature of representation. Some of the important research in this area is reviewed in this paper, and a model of representation is developed that satisfies many of the philosophical concerns. The paper begins with a discussion on the relationship…

This paper develops a theoretical context for the concept that visual literacy involves a specific type of information processing that has been discussed in the literature on symbolism and epistemology for a number of years. Literacy is discussed first, as a general process of information processing involving the generation of knowledge through…

Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…

Limits of graphic display design component variation based on cognitive tolerance for imprecision were investigated using compatibility functions. The compatibility function is an empirical definition of a perceptual category representing the grade of membership of an implied physical attribute into a corresponding conceptual category, measuring…

Preparing students to be both constructors and consumers of visual information will be an important responsibility for all teachers. This will mean giving learners the tools to go beyond what is merely visual to the deeper, human meanings that lie beneath. One important way that educators can prepare students to be wise visual consumers is to help…

Individual differences in perceptual information processing were tested using 327 ten year old children, with verbal tasks representing successive information processing and spatial tasks representing simultaneous information processing. Three sets of tasks, (1) visual/reconstruction (V/R), (2) visual/verbal (V/VL), and (3) verbal/reconstruction…

Guiding the student to see for himself and extend his senses so that he is aware of his world, of others, and of himself should be a major goal in film study. This book describes a two semester film study course which was designed to accomplish this goal for high school and college students. The first chapter establishes a rationale for film…