Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Case Studies | 1 |
| Clothing | 1 |
| Creativity | 1 |
| Foreign Countries | 1 |
| Language Usage | 1 |
| Marketing | 1 |
| Multilingualism | 1 |
| Needle Trades | 1 |
| Norwegian | 1 |
| Photography | 1 |
| Semiotics | 1 |
| More ▼ | |
Source
| International Journal of… | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Singapore | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkHult, Francis M.; Kelly-Holmes, Helen – International Journal of Multilingualism, 2019
A tailor shop located in Singapore's Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming…
Descriptors: Creativity, Marketing, Clothing, Semiotics
