In the United States, a high portion of students do not pass their introductory accounting courses. In this study, In-class Group Assignments (IGAs) that require students to work in small groups are used to supplement traditional lectures in Introductory Managerial Accounting. In two groups of students attending this course, four experimental IGAs…

In 1950 Mason Haire used projective research techniques to examine consumer perceptions of a new product, instant coffee. This article adapts his original experiment for use as a classroom exercise, discusses the pedagogical benefits of the exercise, and demonstrates how it can facilitate discussions about marketing history, the changing nature of…

Contemporary pedagogy encourages instructors to move away from memorization to teaching the ability to "do economics." In such an environment, students are taught to apply knowledge of economic measurement, the economic model, and economic policy to analyze current events and policies. In this article, the authors build on existing…

Consumer insights are all around us. Yet it can be difficult for students to examine everyday consumption practices and see how this understanding has application. Using the simple premise of a favorite family recipe, students learn how insight can be hidden in plain sight. Beginning with conducting an in-depth interview, the assignment gives…

This article offers readers 13 "My Favorite Assignments" that were presented at the Association for Business Communication's 83rd annual conference held in Miami, Florida, in 2018. The teaching innovations offered include assignments that present quick, fun icebreaker exercises; visual communication and diversity; rhetoric; email; and…

Although marketing education has seen a dramatic shift toward hands-on, experiential learning in recent years, the teaching of pricing has fallen behind complementary elements of the marketing mix in pedagogical execution. Although the teaching of pricing has shifted focus from economic-based models to value-based pricing in theory, available…

Guided by cultural identity theory (CIT), the authors offer the six-word memoir (6WM) as a storytelling vehicle to engage students in critical, reflexive (re)considerations of their cultural identities and positions. This activity's impetus is threefold. First, it recognizes the practical challenges of teaching and learning the important, yet…

This interview was recorded in November 2012 in Jonathan Z. Smith's Hyde Park graystone. Professor Smith offers insights into how he thinks about his classroom teaching and his students' learning through descriptions of various assignments and classroom activities he has developed over more than forty years of teaching. The discussion…

As a graduate instructor for HIST 152: United States Since 1877, the author structures the entire course around the motif of the newspaper. She models her curriculum after the newspaper both visually and symbolically and uses it as a theme throughout the class. The newspaper is not a gimmick or cliche, but rather a recurring stylistic theme, an…

There is evidence that some obstacles to women running for political office emerge early in the political development of women and girls. Lawless and Fox (2005) identify several reasons for lower political ambition among women relative to men. Among their explanations are that girls are less likely to be engaged in political conversations in their…

This article describes an activity for a course in "Intercultural Communication, Communication and Diversity" that is designed to help students better understand the concept of world views in everyday life. It also provides an understanding of how world views may be connected to values, norms, and ethnocentrism in very personal and…

Communication expectancies are an important part of intercultural understanding, and are defined as cultural guidelines for anticipating behavior (Burgoon, 1995). Burgoon's 1978 expectancy violations theory (EVT) explored nonverbal violations and their outcomes (Burgoon, 1995). The theory has been identified as one approach to the study of…

The importance of critical reflection in higher education highlights the importance of creating rich learning opportunities for students. Expressive arts (e.g., poetry, drama) ignites such opportunity drawing from more than students' logical-cognitive understandings to include students' creative, multi-modal and experiential capacities. This paper…

Sociological imagination is a quality of mind that cannot be adopted by simply teaching students its discursive assumptions. Rather, it is a disposition, in competition with other forms of sensibility, which can be acquired only when it is practiced. Adhering to this important pedagogical assumption, students were assigned to write their…

Online education has gained significant popularity in recent years, and this trend is set to continue. One of the reasons for the explosion of online education is the fact that Colleges and Universities need to seek out new delivery methods and to reach out to people who cannot attend College or University. Funding and diversity of courses is also…