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Wakshlag, Jacob J. – Journal of Broadcasting, 1982
Analyzes changes in the popularity (ratings) of television programs over the duration of the television viewing season among fourth, sixth, and eighth graders. Results indicate that ratings are quite stable and increase as the season goes on, especially among younger viewers. (Author/JJD)
Descriptors: Adolescents, Children, Childrens Television, Commercial Television
Lehrer, Sandra G.; Cissna, Kenneth N. Leone – 1978
In this study of children's television viewing, 105 junior-high-school students reported the television programs they watched, the amount of time they spent each day watching television, and their reasons for watching television. The following results are reported: sixth graders watch more television than do seventh or eighth graders; sixth-grade…
Descriptors: Childhood Attitudes, Childhood Interests, Childrens Television, Elementary Education