Examined the cultural basis and relevance of "Zhima Jie," a Chinese adaptation of "Sesame Street." Found that most of 3- to 6-year-olds in the sample desired books and learning materials, with disadvantaged children more likely than more advantaged children to desire books and learning materials. Older children showed a greater…

This study of the capacity of television to influence children's attitudes and behavior towards other racial groups examined children's playmate preference after viewing racially integrated television programs. Testing for delayed effects and generalization of effects extended previous work in the area. (JVP)

This report summarizes the present state of knowledge about the effects of television advertising on children. After a discussion of children's television viewing patterns, the report reviews the existing research relevant to such issues as children's ability to distinguish commercials from program material; the influence of format and audiovisual…

Provides examples from a study of six test segments of the television series "Alam Simsim," the Egyptian "Sesame Street," to illustrate how a systematic analysis of children's artwork can be used with other research tools to gain feedback from children. Shows how formative research is used to bring children into the production…

A content analysis of television programs presented during times likely to have high proportions of children in the audience indicated that entertainment programs contain messages about the political system which are often negative or inaccurate. (Author/MER)

Research on television's influence on children's behaviors, both aggressive and prosocial, is discussed. (AM)

This study of children's understanding of commercial audio and video network techniques which are designed to communicate the balanced breakfast concept indicates that children show a general lack of concept understanding. Thirteen references are cited. (Author/MER)

Studies were conducted with more than 10,000 children to determine the types of programing most popular with that audience, their attitudes towards science, and the techniques that maximize the appeal and comprehensibility of science material on television. Research results guided the development of the new PBS series, 3-2-1 Contact. (MER)

This review of the findings of Swedish research on children, television, and radio provides summaries of studies conducted over approximately 15 years in four different chapters: children's television viewing and radio listening, how children are influenced by television, children and foreign television programs, and disadvantaged children and…

A content analysis was conducted to assess the verbal climate of Saturday morning television programs, the types of verbal aggression that appear in them, and the way verbal responses relate to other program variables. Three content analysis tools were developed and applied to ten half-hour program blocks drawn randomly from the regularly…

In order to determine the manner and extent of treatment of the elderly in children's television programs, a random sample of children's programs was examined. The purpose was to discover how frequently elderly people appeared during evening and children's Saturday morning programs; in what roles they were presented; in what occupations they were…

This research sought to analyze the content of children's Saturday morning fare during the 1974-75 season. The analysis focused on both aggressive and prosocial lessons to which young viewers might be exposed and on the underlying pattern of race and sex roles implicit in the material. The major purposes of the study were to determine if the…

Comparison among several measures of children's television viewing revealed few age differences in ability to produce consistent self-report viewing data, but wide discrepancies between mother and child viewing estimates. Eleven references are cited. (Author)

Describes a study that examined the portrayals of female characters on four educational science television series for children and discusses those portrayals in the light of other research on television and socialization. Topics include children's perceptions of occupational sex roles; theories of sex-role development; and implications for future…

Analyzed the discourse about television programs of 1,300 5- to 13-year-olds from England and Wales. Found that discourse expressed socially responsible and public service values in evaluating programs. Explained finding in terms of children's adaptation to task requirements and ability to access different kinds of adult discourse available in the…