Presents a content analysis of the prosocial and aggressive content of a sample of child-oriented television commercials and compares the results with a similarly conducted study of child-oriented television programs. (JVP)

Included in this hearing is the testimony of researchers from governmental agencies and media organizations, representatives of scientific associations, scholars, early childhood educators, and television personalities concerning the effects of televised violence on the behavior of children, adolescents, and adults. Specifically, testimony focuses…

This study investigates pro-social and anti-social behaviors portrayed on prime time and Saturday morning television during the 1975-76 season. An initial review of relevant research in this behavioral area is followed by a description of the basic content categories for pro-social and anti-social behaviors, motives and consequences of these…

The failure of television research to affect broadcast policy is attributed partially to its methodological inadequacies and its narrow audience. Research tends not to take into account such variables as the program selection behavior itself, the natural viewing context, and other non-content influences. Existing research suggests that television…

This paper reviews ten studies on the effects of television cartoon violence on aggressive behavior in children and discusses possible reasons for the inconsistent results. Methodology and results of field and laboratory studies are compared, and study limitations are noted. The impact of cartoons is discussed in terms of human vs. animal…

This bibliography of selected television research lists 914 references to English, French and German publications (empirical studies, research reviews and summarizing literature) which deal with the use of television and its various functions for children and adolescents and particularly with the effects of television on children's personality and…