A content analysis of the 23 prime time and Saturday morning television programs most popular with children suggested that in prime time programs, assertive and helping behavior were more frequent than aggression in efforts to solve problems, but that the rate of aggression was higher in Saturday programs. (GT)

Differences in formal aspects of television commercials aimed at boys and those aimed at girls were investigated. Formal attributes were defined as production techniques such as action, pace, visual effects, dialogue and narration, background music and sound effects. Two aspects of content were also examined: aggressive behavior and the gender of…

This study examined the effects of aggressive, neutral, and prosocial television programs on the way in which preschool children handle frustration. Subjects were 39 girls and 47 boys, ages 4.0 to 5.6, enrolled in a nine week summer nursery school program that met three times a week. During the middle four weeks, subjects were shown a total of 12…

Included in this hearing is the testimony of researchers from governmental agencies and media organizations, representatives of scientific associations, scholars, early childhood educators, and television personalities concerning the effects of televised violence on the behavior of children, adolescents, and adults. Specifically, testimony focuses…

Examined the verbal climate of Saturday morning programs by assessing: (1) prevalence of supportive, defensive, or neutral statements; (2) types of interpersonal responses-- aggressive, negative, positive, or neutral; and (3) general program variables as tone, format, character features, etc. The most obvious message offered was the White male's…

This study investigates pro-social and anti-social behaviors portrayed on prime time and Saturday morning television during the 1975-76 season. An initial review of relevant research in this behavioral area is followed by a description of the basic content categories for pro-social and anti-social behaviors, motives and consequences of these…

This paper reviews ten studies on the effects of television cartoon violence on aggressive behavior in children and discusses possible reasons for the inconsistent results. Methodology and results of field and laboratory studies are compared, and study limitations are noted. The impact of cartoons is discussed in terms of human vs. animal…

Ways in which broadcasters can use television research data to promote children's learning are suggested under five headings: cognitive (reading, comprehension, imagination); social and emotional (sharing, sex); violence, aggressions, fears; family roles and attitudes; health issues (alcohol, nutrition, drugs). Information sources for television…

A content analysis was conducted to assess the verbal climate of Saturday morning television programs, the types of verbal aggression that appear in them, and the way verbal responses relate to other program variables. Three content analysis tools were developed and applied to ten half-hour program blocks drawn randomly from the regularly…

This study, part of a larger study on the effects of prosocial television and environmental variables on children's behavior, analyzed fantasy structure and content characteristics. Also investigated were possible effects of treatment and sex. Following a baseline period, 142 lower-class children were assigned to one of four experimental…

Reanalyzes previously reported data (EBU Review; v27, n6, Nov 1976 and v29, n2, Mar 1978) on television viewing among 85 families in the Federal Republic of Germany to answer questions concerning aspects of viewer behavior in families, adult self-image, and children's daily viewing patterns. (RAO)

This study examined the additive and interactive effects of television viewing and harsh, physical discipline on children's social information processing and subsequent aggression; and the effects of heavy viewing versus permission to view violent content on children's social cognitions and aggression. Participating were 535 children and their…

Some studies have suggested that TV encourages a variety of problems such as malnutrition, drug consumption, poor consumer habits, and violence. Others have argued that TV is a window to the world, promoting knowledge, cultural experiences and positive social values. This article examines some of these controversial claims and evaluates the impact…

Describes a study of the effects of violence on elementary students which used the television program Mighty Morphin Power Rangers, and found increased aggression which parents should be concerned about. Offers suggestions for parents and teachers, including taking action against violent programming, utilizing technology which bans unwanted…

Followed up on 570 adolescents studied as preschoolers. Found that preschoolers' viewing of educational television programs was associated with achieving higher grades, reading more books, placing more value on achievement, exhibiting greater creativity, and behaving less aggressively as adolescents more consistently for boys than girls. Found…