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Bordeaux, Barbara R.; Lange, Garrett – Communication Research, 1991
Surveys children and parents to examine children's active, conscious cognitive processing of television program information during home viewing. Finds that children's mental effort investment varies as a function of viewer age and the type of program being viewed. (SR)
Descriptors: Children, Cognitive Processes, Higher Education, Surveys

Atkin, Charles; And Others – Journal of Broadcasting, 1979
Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)
Descriptors: Children, Commercial Television, Media Research, Surveys

Drew, Dan G.; Reeves, Byron B. – Journalism Quarterly, 1980
Among the findings from a survey of 435 third-through seventh-grade children is that substantial numbers of children watch television news in formats designed for both adults and children, that children believe news is produced to serve a number of different functions, and that they receive different patterns of gratifications from viewing. (GT)
Descriptors: Adolescents, Childhood Attitudes, Children, Need Gratification
Pierce, Frank N.; And Others – 1974
A survey of 900 residents of Gainesville, Florida, conducted in April and May 1974 assessed their opinions on a number of statements regarding advertising and programing on children's television shows. Of the 14 statements used, 6 were worded so that the television advertiser might be regarded as a "good guy" or his "commercial as hero." The other…
Descriptors: Advertising, Children, Communications, Journalism
Barcus, F. Earle – 1975
Some 25-1/2 hours of Boston commercial television for children were monitored on a Saturday and Sunday in April 1975. The monitoring covered three network affiliated stations and two independent UHF stations. Monitoring, coding, and editing provided much statistical data, which was analyzed to yield findings in the areas of distribution of…
Descriptors: Advertising, Behavioral Science Research, Children, Programing (Broadcast)

Mohr, Phillip J. – Journal of Broadcasting, 1979
Reports findings of a survey of school children in the fourth through ninth grades designed to determine what guidance parents provide to children on viewing specific television programs during and after the family viewing period, how perceptions of such guidance compare, and what demographic differences influence provision of guidance. (CWM)
Descriptors: Broadcast Television, Childhood Attitudes, Children, Guidance
Leifer, Aimee Dorr; And Others – 1975
Preparatory to developing a curriculum for parents to use in teaching children how to evaluate the reality and applicability of television in their lives, interviews were held with 13-year-olds and 16-year-olds and adult whites, blacks, and Puerto Ricans around Boston to determine the processes they used to make such discrimination. The…
Descriptors: Adolescents, Adult Learning, Audiences, Children
Fosdick, Susan Dreyfus; And Others – 1989
The Look-Listen Opinion Project is an annual media literacy survey sponsored by the National Telemedia Council. The 1988-89 survey--the 36th--focused on the opinions of students at the elementary and secondary levels. Students were presented with guidelines for evaluating television programs and asked to select television programs to evaluate.…
Descriptors: Adolescents, Children, Critical Thinking, Elementary Secondary Education

Eastman, Harvey A.; Liss, Marsha B. – Journalism Quarterly, 1980
A survey of California intermediate-grade children revealed that Anglo and Hispanic children showed a strong preference for action/adventure shows, while Black children chose situation comedies at more than twice the rate of the other ethnic groups. Other differences were observed between ethnic groups and between sexes within ethnic groups. (GT)
Descriptors: Black Students, Childhood Attitudes, Children, Commercial Television
Okigbo, Charles – 1986
This paper begins with a review of the literature that addresses the broad concerns of youth and media, with particular focus on children and adolescents, then moves on to explain the purpose of this specific study, i.e., to determine the nature of Nigerian young people's access to/use of television and to the competing media of radio and…
Descriptors: Adolescents, Audience Analysis, Children, Developing Nations
Surlin, Stuart H.; And Others – 1978
A study was conducted to document the existence of the "reverse modeling" principle of television viewing behavior whereby children, rather than parents, determine the television viewing choices for family members. Through telephone interviews, 284 adult respondents were questioned regarding their knowledge of the television advisory…
Descriptors: Audiences, Behavioral Science Research, Children, Parent Child Relationship
Viemero, Vappu – 1986
A longitudinal field study conducted in Turku, Finland, traced the development of aggression as a function of the viewing of violence by children from the ages of 7 and 9 to the ages of 15 and 17 to explore the connection between violence viewing and viewers' aggression, and to shed light on the question of causality. The 220 subjects, both male…
Descriptors: Adolescents, Aggression, Children, Cognitive Processes
Kodaira, Sachiko Imaizumi – 1986
In Japan, the production and broadcasting of television (TV) programs for children began in 1953. After the first few years of trial and error, children's programs gradually rose in popularity with the introduction of TV animation, dramas, special-effects photography, music/variety and quiz shows, comedies, and action dramas. Since the inception…
Descriptors: Academic Aptitude, Children, Childrens Television, Content Analysis
Sroka, Iris E.; And Others – 1993
"3-2-1 CONTACT Extras" (Extras) are television specials produced by "3-2-1 CONTACT," a television series on science and technology for 8- to 12-year-olds. The production of each Extra is typically accompanied by an extensive program of formative research, designed to examine issues of comprehension and appeal, that helps guide…
Descriptors: Children, Childrens Television, Drug Education, Elementary Education