Examines the complex nature of pretense as portrayed in a popular UK children's television puppet show. Argues that animality of puppets is rendered opaque as their identities as children are linguistically accomplished, leading to a piece of representational art structured by moral and behavioral dictates typical of conventional adult-child…

The problem of sex-role stereotyping on television has been studied by trying to develop television materials that are explicitly counter-stereotypic in terms of sex-roles. The development of a new television series "Freestyle," aimed at 9-12 year old children and their families, has led to some important observations about children's perceptions…

This overview of studies from 1970 to 1975 sponsored by the American Broadcasting Company summarizes the research efforts of five years. In relatively concise but more than outline form, the studies, the findings to date, and directions pursued, and their implications for the broadcasting industry are presented. The 11 studies described dealt with…