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Lyle, Jack; Ellis, Donna – 1974
A study of four public television stations was conducted in 1972 as part of a Ford Foundation research project. The major focus of the study was on WNET-TV, a very high frequency (VHF) station. The viewer population was sampled by random telephone dialing. In 5025 interviews, questions were asked concerning viewer characteristics, viewing hours,…
Descriptors: Broadcast Television, Children, Ethnic Groups, Programing (Broadcast)

Eastman, Harvey A.; Liss, Marsha B. – Journalism Quarterly, 1980
A survey of California intermediate-grade children revealed that Anglo and Hispanic children showed a strong preference for action/adventure shows, while Black children chose situation comedies at more than twice the rate of the other ethnic groups. Other differences were observed between ethnic groups and between sexes within ethnic groups. (GT)
Descriptors: Black Students, Childhood Attitudes, Children, Commercial Television