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Liebert, Diane E.; And Others – Journal of Communication, 1977
Descriptors: Children, Expectation, Merchandise Information, Television Commercials
Peer reviewed Peer reviewed
Robertson, Thomas S.; Rossiter, John R. – Journal of Communication, 1977
Descriptors: Children, Males, Responses, Television Commercials
Peer reviewed Peer reviewed
Atkin, Charles; Heald, Gary – Journal of Communication, 1977
Descriptors: Children, Food, Merchandise Information, Television Commercials
Peer reviewed Peer reviewed
Comstock, George – Journal of Communication, 1975
Reviews research on television and human behavior. Evidence indicates that television affects both the beliefs and behaviors of young people. (MH)
Descriptors: Adolescents, Behavior Theories, Children, Literature Reviews
Peer reviewed Peer reviewed
McCarthy, Elizabeth D.; And Others – Journal of Communication, 1975
Provides support for the hypothesis that a causal relationship exists between exposure to television violence and aggressive behavior in children. (MH)
Descriptors: Behavior Patterns, Behavior Problems, Children, Mass Media
Peer reviewed Peer reviewed
Huston, Aletha C.; And Others – Journal of Communication, 1981
Presents a taxonomy of formal features of television and examines ways in which these features are used in current productions for children. Coding categories for formal features include action, pace, visual events, and auditory features. Concludes that commercial producers stress formal features as much or more than content. (PD)
Descriptors: Animation, Cartoons, Children, Childrens Television
Peer reviewed Peer reviewed
Reid, Leonard N.; Frazer, Charles F. – Journal of Communication, 1980
Discusses children as television viewers capable of manipulating the co-viewing setting by interpreting, constructing, and carrying out planned lines of play in relation to television and its content. Examples illustrate program-oriented and free-form improvisational play situations. (JMF)
Descriptors: Behavior, Children, Childrens Games, Interaction
Peer reviewed Peer reviewed
Singer, Jerome L.; Singer, Dorothy G. – Journal of Communication, 1976
Suggests that a television program's benefits to three and four year olds can be significantly increased by the presence of an adult to bridge the gap between actual television performance and limited attention spans. (MH)
Descriptors: Children, Creative Activities, Creative Development, Creativity
Peer reviewed Peer reviewed
Comstock, George – Journal of Communication, 1976
Cites excerpts from the Keynote address to the Joint Foundation Conference whose purpose was to formulate guidelines for future research on the role of television in the lives of young people. (MH)
Descriptors: Children, Conference Reports, Research Needs, Research Proposals
Peer reviewed Peer reviewed
Anderson, Kristin; And Others – Journal of Communication, 1976
Details a summary report of a conference of social scientists, government officials, media executives and public representatives concerned with establishing guidelines for future research on television's effects on children. (MH)
Descriptors: Children, Conference Reports, Research Needs, Research Proposals
Peer reviewed Peer reviewed
Palmer, Edward L.; And Others – Journal of Communication, 1976
Presents an authoratative account of the history, economics, cultural politics and research directions of various international adaptations of the children's television program, Sesame Street. (MH)
Descriptors: Children, Educational Television, International Programs, Programing (Broadcast)
Peer reviewed Peer reviewed
Murray, John P.; Kippax, Susan – Journal of Communication, 1978
Discusses a study designed to explore children's television viewing patterns and their perceptions of the media, and offers an evaluation of television's impact on the young child's lifestyle. (MH)
Descriptors: Behavioral Science Research, Children, Mass Media, Social Behavior
Peer reviewed Peer reviewed
Zuckerman, Diana M.; And Others – Journal of Communication, 1980
Examines the relationship between children's television viewing and their reading ability, reading habits, and school behavior (attentiveness, enthusiasm, and imagination). The influence of children's IQ, parents' educational levels, and parents' television viewing habits are controlled. (JMF)
Descriptors: Children, Programing (Broadcast), Reading Achievement, Reading Habits
Peer reviewed Peer reviewed
Collins, W. Andrew – Journal of Communication, 1975
Suggests that television's effects on children are mediated by age-related differences in comprehension and evaluation. (MH)
Descriptors: Age Differences, Attitudes, Behavior Theories, Child Development
Peer reviewed Peer reviewed
Salomon, Gavriel – Journal of Communication, 1976
Cites evidence from an Israeli study which indicates that media effects on cognition interact with a child's initial level of skill mastery. (MH)
Descriptors: Children, Cognitive Ability, Cognitive Development, Cognitive Measurement
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