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Murdock, Graham; McCron, Robin – Screen Education, 1979
Discusses the continuing debate about the effects of televised violence on viewers, particularly children, in terms of aggressive behavior. The two opposing views, the psychologistic and the relational, are each supported by research which, in turn, affects the use of censorship. (JMF)
Descriptors: Aggression, Audiences, Censorship, Children
Williams, Frederick – 1978
The problem of sex-role stereotyping on television has been studied by trying to develop television materials that are explicitly counter-stereotypic in terms of sex-roles. The development of a new television series "Freestyle," aimed at 9-12 year old children and their families, has led to some important observations about children's perceptions…
Descriptors: Cartoons, Children, Childrens Television, Fantasy

Kunkel, Dale – Journal of Communication, 1988
Appraises the way in which the broadcasting industry is now promoting toys to children, focusing on structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and the deregulatory climate at the Federal Communications Commission. (MS)
Descriptors: Broadcast Industry, Children, Childrens Television, Marketing

Luke, Carmen – Communication Education, 1985
Highlights differences between cause-effect and interactive research models that are used to explain television's effects on children. Proposes a schema theory of comprehension and learning that (1) acknowledges the child's prior knowledge, (2) considers television viewing as active communication, and (3) emphasizes critical and literate viewing…
Descriptors: Children, Cognitive Processes, Learning Theories, Mass Media Effects
Corporation for Public Broadcasting, Washington, DC. – 1993
The Corporation for Public Broadcasting participated in the 1993 Yankelovich Youth Monitor in order to determine information about kids and television viewing in 1990s. The Youth Monitor is a study of 1,200 children ages 6-17 conducted with an in-home interview in randomly selected households throughout the United States. The study asks kids a…
Descriptors: Adolescents, Attitudes, Audience Response, Children
Dorr, Aimee; And Others – 1981
Reported in this document are findings from an evaluation of three kinds of prosocial children's programming broadcasted by the NBC network during the 1980-81 season. The prosocial programmings evaluated were "Drawing Power,""Play Alongs," and "How to Watch TV". The primary goals of the study, as stated by NBC, were…
Descriptors: Age Differences, Childhood Attitudes, Children, Childrens Television