Investigated how children (ages 4 to 9) perceive stereotypes in television programs. Found that they use their existing knowledge of traditional sex roles to account for activities both witnessed and presupposed. Concludes that children make informed judgments about television sex roles by referring to their developing scripts of social life. (PD)

Intended for students in the social sciences, this book assembles and evaluates the main findings of recent work on television and sex role acquisition, points out gaps and limitations in present inquiry, and sketches a framework around which future research might usefully address some of the remaining questions. The seven chapter topics are as…