B'More Healthy Communities for Kids was a multi-level, multi-component obesity prevention intervention to improve access, demand and consumption of healthier foods and beverages in 28 low-income neighborhoods in Baltimore City, MD. Process evaluation assesses the implementation of an intervention and monitor progress. To the best of our knowledge,…

In this paper, we examine the emergence of what might seem an unexpected policy outcome--a large multinational corporation, frequently blamed for exacerbating childhood obesity, operating as an officially sanctioned driver of anti-obesity initiatives in primary schools across the globe. We draw on Foucault's notion of governmentality to examine…

Objectives: To determine effects of the "5-4-3-2-1 Go" community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive "5-4-3-2-1 Go" counseling or not. We surveyed parents about "5-4-3-2-1 Go!" behaviors and perceptions of children's behaviors at baseline and one year…

As society's novices, children are becoming more susceptible to advertisers who target them as a profitable demographic. This creates an alarming trend of obesity and exacts a considerable financial, physical and ethical toll on the community. To view obesity as concurrent with malnourishment seems counter-intuitive, this study uses Butler's…

In recent years, scholars have increasingly joined with activists to challenge marketing aimed at children. It is a widely accepted belief that marketers have sold unhealthy foods as well as questionable toys and games, to the detriment of American children. Motivated by declining measures of child well-being, such as heightened obesity rates,…

In examining the childhood obesity epidemic from the perspective of economics, John Cawley looks at both possible causes and possible policy solutions that work through markets. The operation of markets, says Cawley, has contributed to the recent increase in childhood overweight in three main ways. First, the real price of food fell. In…

Noting that American children consume a diet with too much fat, cholesterol, sugar, and salt, this book translates scientific knowledge about healthy eating into practical steps for parents. Chapters are: (1) "Fat and Cholesterol," examining the connection between fat intake and disease; (2) "Sugar and Salt," including the…

The National Heart, Lung, and Blood Institute (NHLBI) Obesity Education Initiative (OEI) convened a two-day meeting to help develop a national public education outreach initiative to help reduce and prevent overweight and obesity in the United States. This Strategy Development Workshop, held on February 17-18, 2004, convened more that 70 public…