In contemporary times, corporate philanthropy is positioned as an effective means to 'solve' a variety of social problems. Childhood obesity is one such 'problem' that has captured the interests of schools, corporations, industry groups and a number of 'not-for-profit' players. In this paper, I critically examine how the private sector uses the…

In contemporary times, organisations across all sectors of society have been encouraged to collaborate and be 'part of the solution' to childhood obesity. This has led to a proliferation of anti-obesity/healthy lifestyles programmes that are funded, devised and implemented by private sector players (e.g. McDonald's, Nestlé) in schools across the…

In this paper, we examine the emergence of what might seem an unexpected policy outcome--a large multinational corporation, frequently blamed for exacerbating childhood obesity, operating as an officially sanctioned driver of anti-obesity initiatives in primary schools across the globe. We draw on Foucault's notion of governmentality to examine…

Current concerns about a childhood obesity crisis and children's physical activity levels have combined to justify fitness lessons as a physical education practice in New Zealand primary (elementary) schools. Researchers focused on children's understandings of fitness lessons argue that they construct fitness as a quest for an "ideal"…