This practicum was designed to enhance the perception of the early childhood professional among parents of children at an on-site child development center in a medical center. A pattern was documented of negative communication and lack of respect for the goals and policies of the child care center. The practicum's goal was to replace the parental misconception of early childhood professionals as "baby-sitters" with an increased awareness of early childhood professionals as "educators." Three expected outcomes were articulated to evaluate the practicum by means of a survey. An awareness program was developed that included activities providing information and education regarding the role, significance, and necessity of early childhood education in the lives of young children. Networking and collaborative activities provided opportunities for parents to develop positive interaction with child care professionals. A child advocacy forum was held to increase collaboration among parents and teachers; and a media campaign provided visibility and education for the parents. A parent survey measured program effectiveness and parent perception. Survey data indicated there were increased positive perceptions of early childhood education and increased interaction and mutual respect between parents and educators. The survey form is included. (Contains 26 references.) (TM)