As the director of alumni affairs at the University of Waterloo, the author had two questions to answer: How engaged are the university's alumni, and how can advancement professionals double the current level of alumni engagement and alumni giving? The author explored these questions, found answers, and implemented the solutions. This was the…

Although fundraising is not necessarily a natural activity for those trained and serving in student affairs functions, it is activity to which those in the field may have to grow accustomed. Fundraising on behalf of student affairs needs to be undertaken with a widely understood process and clearly articulated goals. When student affairs staff…

Faced with large and continued cuts in state funding, U.S. public postsecondary institutions are looking for new ways to both communicate their needs and garner support. They are calling on longtime supporters, enlisting new allies, developing strategic alliances, and crafting new messages and campaigns--all to underscore the importance of higher…

This research deals with factors that explain fundraising success and what types of institutional arrangements or practices exist at four year US public universities which make them successful or unsuccessful. Investment in higher education from state government continues to decline; alumni giving participation rates are falling, and many…