The prevailing current context of neoliberalism has often been viewed as curtailing the prophetic expression of the Catholic identity of Catholic educational institutions (CEIs). This article proposes that only by reclaiming their prophetic identity can CEIs flourish authentically in the neoliberal era. A faith-based approach to addressing the challenges of neoliberalism is presented, drawing upon the principles of prophetic imagination described by Brueggemann. The neoliberal concept of strategic planning is presented using four nuanced characteristics of a Catholic strategic planning process to express the CEI's prophetic nature.