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Experiential Learning in Marketing Communications Courses: The Demarketing of College Binge-Drinking
Rozensher, Susan G.; Seal, David S. – American Journal of Business Education, 2009
The experiential learning approach has been gathering substantial momentum and support in educational circles. In the team-based experiential learning project presented here, which effectively integrated theory and application, students were charged with creating an integrated marketing communications plan to demarket binge drinking on the college…
Descriptors: Experiential Learning, Marketing, Alcohol Abuse, Campuses
Kahiigi, Evelyn Kigozi; Vesisenaho, Mikko; Hansson, Henrik; Danielson, Mats; Tusubira, F. F. – Journal of Interactive Online Learning, 2012
The educational culture in most developing countries is lecturer-centred with lecturers as providers of information and students as receivers of information. This approach has impacted on student's ability to seek and create knowledge to support their learning process. A collaborative learning approach that promotes students process of inquiry,…
Descriptors: Foreign Countries, Developing Nations, Internet, Computer Science Education
Karabulut, Aliye; Levelle, Kimberly; Li, Jinrong; Suvorov, Ruslan – CALICO Journal, 2012
The qualitative study reported in this article explored the use of technology for language learning in a third-year French class at a public university in the Midwest of the USA. To address the need for a more holistic study of technology for language learning (Basharina, 2007; Thorne, 2003), an Activity Theory framework was employed to…
Descriptors: Class Activities, Educational Technology, French, Qualitative Research
Shafer, Gregory – Teaching English in the Two-Year College, 2012
In this article, the author talks about the college writing center, which is a place of political confrontation, where cultural issues involving dialect and values are probed, contested, and negotiated. He suggests a post-process approach to composition--one that ushers writers into a world of exploration and social engagement--one that transcends…
Descriptors: Politics of Education, Values, Culture Conflict, Educational Theories
Clark, Kevin M. – Journal of the Scholarship of Teaching and Learning, 2010
This paper describes a case study of the impact of the introductory psychology course on students' understanding of their life experiences and course-related ideas. Student responses to a final essay assignment were analyzed to construct composites for areas of applied and transformed understanding. Results are important for psychology teachers…
Descriptors: Course Content, Program Effectiveness, Psychology, Case Studies
Kirell, Leah R. – ProQuest LLC, 2013
The following dissertation explores how higher education faculty members' memories of learning content and learning to write influence their pedagogical practices and examines how disciplinary and departmental contexts intersect with those pedagogical practices. The research was designed as a nested case study that draws on interview data,…
Descriptors: Writing Instruction, Teaching Methods, Teaching Styles, Memory
Huang, Hung-Tzu – ProQuest LLC, 2010
This study investigated the longitudinal development of L2 vocabulary by 17 individual adult L2 learners in an English as a second language (ESL) instructed context over one academic year, combining a longitudinal case study design with two cross-sectional comparisons in order to enhance (a) detailed documentation addressing the idiosyncrasy of L2…
Descriptors: Writing Assignments, Research Design, Investigations, Models
Lynch, Jill C. – Teacher Education Quarterly, 2012
This article explores the ethical, methodological, and practical issues of translating critical theory and research into praxis through a case study analysis of a graduate capstone seminar that explored the familiar, and seemingly benign, concepts common to educational discourses: "Creativity, Collaboration, and Community." The author…
Descriptors: Critical Theory, Teacher Educators, Educational Research, Praxis
Ramirez, Laurie A. – ProQuest LLC, 2009
This collective case study focused on 4 novice teachers' reflections on diversity in their classrooms and schools. The 4 participants were followed throughout their final year of an undergraduate, secondary teacher education program and into their 1st year of teaching in public secondary schools. This research was an effort to engage…
Descriptors: Beginning Teachers, Reflective Teaching, Preservice Teacher Education, Teacher Education Programs
Johnson, Corey M.; Anelli, Carol M.; Galbraith, Betty J.; Green, Kimberly A. – College & Research Libraries, 2011
The Washington State University Honors College course, UH 290, "Science as a Way of Knowing," engages freshmen in scientific inquiry and scholarly literature research. The UH 290 instructor, a learning design consultant, and two librarians collaborated to develop and deliver the course's information literacy curriculum. The team used…
Descriptors: Information Literacy, Honors Curriculum, Universities, Scientific Research
Shipman, Neil; Queen, J. Allen; Peel, Henry A. – Eye on Education, 2007
This book provides knowledge and tools to help principals-in-training and practitioners apply the School Leaders Licensure Consortium (ISLLC) and Leadership Constituent Council (ELCC) standards in their schools. Each chapter contains a research-based discussion and practical applications of the standard, along with suggested activities,…
Descriptors: Instructional Leadership, Principals, Transformational Leadership, Case Studies
Vasconcelos, Ricardo – CALICO Journal, 2012
This study examines student preferences and behavior when navigating online multimedia modules dedicated to teaching cultural aspects associated with an L2, and the contribution of the online multimedia format of the modules to raising interest in these cultural topics. It focuses on student options regarding reading texts on the modules' main…
Descriptors: Video Technology, Multimedia Materials, Multimedia Instruction, Web Sites
Huang, Wen-Hao David; Nakazawa, Kazuaki – Interactive Learning Environments, 2010
As Web 2.0 emerging technologies are gaining momentum in higher education, educators as well as students are finding new ways to integrate them for teaching and learning. Technologies such as blogs, wikis and multimedia-sharing utilities have been used to teach various subject matters. This trend not only creates new opportunities for us to afford…
Descriptors: Reading Assignments, Web Sites, Online Courses, Learning Processes
Leininger, Melissa; Dyches, Tina Taylor; Prater, Mary Anne; Heath, Melissa Allen – Intervention in School and Clinic, 2010
Obsessive-compulsive disorder (OCD) is a neurobiological condition affecting 1 of every 200 school-age children. OCD greatly affects students' academic, behavioral, and social functioning, and it can lead to additional problem such as depression. To effectively collaborate with other individuals providing appropriate support to students with OCD,…
Descriptors: Depression (Psychology), Behavior Disorders, Neurological Impairments, Children
Moore, Christi – ProQuest LLC, 2011
Drawing on portraiture methods, this case study is an exploration of the experiences of pre-service teachers who participated in a music-integrated literacy methods course during their first semester in an elementary teacher preparation program. The study is a response to previous researchers' findings that arts-integrated university courses hold…
Descriptors: Preservice Teachers, Methods Courses, Music Education, Literacy