Facing questions about the status and legitimacy of business schools, many of the world's leading institutions are now experimenting with new business models. In "The Business School of the Future," former president of International Institute for Management Development (IMD), Peter Lorange reveals how the era of virtual technology, and…

Experiential learning pedagogies, including service-learning, can be used in the business classroom to connect theory and practice. An increasing body of literature demonstrates a trend toward service-learning integration into the business classroom and shows that service projects can potentially support learning outcomes for business students.…

Marketers must adapt to the challenges created by the COVID-19 pandemic, which accelerated innovation and changes across the world, but specifically in the digital marketing industry. Consumer demand and purchasing behaviors have changed fundamentally, and these current trends are affecting how marketers utilize digital marketing. As a result,…

ABSTRACTIn response to the continuous changes in Latin American higher education and the increasing demands for better prepared professionals, the Learning Connected to the Organisational Environment method was introduced in the course of Marketing at one public University in Chile. This was aimed as an integrated approach to education, providing…

The flow of knowledge resources among nations is interconnected with global political, economic and cultural relationships. One major component of academic interaction is the international exchange at the level of higher education. This paper outlines the existence of international students within the Omani Program for Cultural and Scientific…

Professors are often the first to introduce students to career-specific ethical dilemmas. Standard teaching methods for ethical classwork are mundane, typically involving lectures and case studies; however, research concludes that students have the best results from educational experiences when able to influence course composition. The authors…

The case study is a very popular pedagogical tool in management education, especially in international business, marketing and strategy courses. Substantial literature exists about the effectiveness of case studies, but there is a lack of studies on empirical evaluation of their effectiveness in the classroom and subsequent contribution to…

Traditional MBA programs and course delivery methods have come under increased scrutiny, to the point of being labeled passé. Specific criticisms include the relevance of the material and an inability to prepare students for the real world. This paper presents a teaching innovation whereby the textbook chapters align with short podcasts that serve…

In this article, we present a study focusing on the learning experiences of business students in an organizational and marketing communication course. The pedagogical approaches of a flipped classroom, collaborative inquiry, and communication in the disciplines guided the planning of the course. A mixed-methods approach was used. The key findings…

The case is based on an actual product introduction, and is designed to provide instruction on the new product development process. With the cost to launch new products estimated at least US $15 million and new product failure rates ranging from 40% to 80%, it is imperative that students learn how to determine the financial and market feasibility…

Mike Potts was halfway through a five-year prison sentence outside Houston when he heard about a program that would help him start a business when even buddies with clean records were struggling to find work. The Prison Entrepreneurship Program, run by a nonprofit group of the same name, works with Baylor University's Hankamer School of Business…

College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…

Over the past decade, Web 2.0 has brought a wealth of opportunities for improving marketing effectiveness; social media platforms, in particular, have proven to be exceptional tools for realizing growth potential. The big question for businesses used to be how to measure and report financial return on investment (ROI) for social media ad spend to…

Among the proficiencies that marketing students should acquire, information literacy, the ability to gather and apply pertinent information to aid in decision making, is commonly overlooked. In this article, information literacy is explored along four complementary dimensions: instrumental, conceptual, reflective, and symbolic. Furthermore, the…

Aim/Purpose: This study was aimed at enhancing students' learning of software engineering methods. A collaboration between the Computer Science, Business Management, and Product Design programs was formed to work on actual projects with real clients. This interdisciplinary form of collaboration simulates the realities of a diverse Software…