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Multimodal Resemiotization and Authorial Agency in an L2 Writing Classroom
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Cimasko, Tony; Shin, Dong-shin – Written Communication, 2017
This study examines the composing process and authorial agency of a college ESL writer as she remediated an argumentative essay into a multimodal digital video. Employing principles of sociosemiotic ethnography, and drawing on the concepts of resemiotization and recontextualization, the study investigated multiple types of data, including an…
Descriptors: Second Language Learning, Second Language Instruction, Writing Instruction, English (Second Language)
"That's Not Something I Was, I Am, or Am Ever Going to Be:" Multimodal Self-Assertion in Digital Video Production
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Doerr-Stevens, Candance – E-Learning and Digital Media, 2015
Issues of representation and identity are paramount in youth media. These issues are further complicated when youth draw on popular culture and other media resources as vehicles to interpret and represent themselves (Alvermann, 2008, Jenkins et al., 2006). While youth-produced media often draw on popular culture resources and are frequently…
Descriptors: Discourse Analysis, Film Production, Video Technology, Documentaries
Middle School Hypermedia Composition: A Qualitative Case Study
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Garthwait, Abigail – Journal of Educational Multimedia and Hypermedia, 2007
During a six-month naturalistic study, the author conducted an ethnographic examination of a seventh grade hypermedia unit. Beginning with the global question, "In what ways are computers used to support the education of middle school students?" the researcher coded and analyzed observations, interviews and projects. Three themes emerged: the…
Descriptors: Grade 7, Computer Uses in Education, Hypermedia, Middle School Students
Tactics for Building Images of Audience in Organizational Contexts: An Ethnographic Study of Technical Communicators.
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Hovde, Marjorie Rush – Journal of Business and Technical Communication, 2000
Examines computer documentation writers' tactics for conceiving of their audiences. Describes and evaluates technical communicators' tactics for understanding audiences, constrained and supported by their organizations based on two ethnographic case studies and insights from activity theory. Discusses the advantages and limitations of each tactic,…
Descriptors: Audience Analysis, Audience Awareness, Business Communication, Business Education
How and Why of User Studies: RLG's RedLightGreen as a Case Study
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Proffitt, Merrilee – Journal of Archival Organization, 2006
This article documents a lifecycle approach to employing user-centered design, covering both qualitative and quantitative data gathering methods in support of using this approach for product design, usability testing, and market research. The author provides specific case studies of usability studies, focus groups, interviews, ethnographic…
Descriptors: Audience Awareness, User Needs (Information), Use Studies, Case Studies
Facing Multiple Audiences in Engineering and R&D Writing: The Social Contexts of a Technical Report.
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Brown, Vincent J. – Journal of Technical Writing and Communication, 1994
Provides analysis of the various kinds of audiences for whom technical materials are written. Describes the functions of the "watchdog" audience, who oversees the written transaction between the author and primary audience. Provides data from an ethnographic case study of engineering authors in a technical setting. (HB)
Descriptors: Audience Awareness, Case Studies, Cultural Context, Ethnography