When nontraditional students become alumni, building loyalty takes creativity. For an urban campus and its alumni, it is important to clearly identify-and then offer programs to-specific constituencies within the alumni. The experiences of New York University are described. (MLW)

Argues that when viewed as resources, constituencies of metropolitan universities can be used to effectively communicate institutional quality and garner new support. Outlines steps that external relations professionals can take to create involved constituencies for the university. Notes effective use of alumni in legislative efforts and creation…

The three basic strategic objectives any metropolitan university must address in order to build a solid base of alumni support are the characteristics of the current student population, demographics and mindset of the alumni base, and relationships with the surrounding community. Activities at Boise State University (Idaho) in each of these areas…

Argues that a strong case can be made for supporting outreach as a value-added function in a university. Specific strategies for positioning outreach within the university by developing a power base are outlined. The case of the University of Michigan-Flint is offered as an example of this approach. Seven lessons learned in the process are noted.…