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Download full textSeeley, Eugene L.; Chapman, Jared R.; Glenn, Lowell M.; Adams, Lynn L.; Wright, Norman S. – e-Journal of Business Education and Scholarship of Teaching, 2018
This case study examines faculty attitudes related to using electronic texts in business classes. The following areas of faculty opinion were evaluated: comfort level when using the technology, content quality, technical ease of use, and value added to the classroom teaching experience. The research consisted of a focus group with seven faculty…
Descriptors: Case Studies, Teacher Attitudes, College Faculty, Business Administration Education
Chapman, Jared R.; Seeley, Eugene L.; Wright, Norman S.; Glenn, Lowell M.; Adams, Lynn L. – e-Journal of Business Education and Scholarship of Teaching, 2016
Electronic course materials have several advantages over printed materials. While these advantages create an enticing argument for the adoption of electronic textbooks, there are disadvantages that may hobble e-text adoption. This case study investigates the e-text adoption process for 50 class sections across 8 business disciplines with 27…
Descriptors: Adoption (Ideas), Business Administration Education, Intervention, Electronic Learning
