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Direct linkWolde, Bernabas; Lal, Pankaj; Burli, Pralhad; Iranah, Pricila; Munsell, John; Gan, Jianbang; Taylor, Eric – Journal of Extension, 2018
For various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various…
Descriptors: Extension Education, Outreach Programs, Audience Awareness, Audience Analysis
