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Expanding the Role of Institutional Research at Small Private Universities: A Case Study in Enrollment Management Using Data Mining
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Antons, Christopher M.; Maltz, Elliot N. – New Directions for Institutional Research, 2006
This case study documents a successful application of data-mining techniques in enrollment management through a partnership between the admissions office, a business administration master's-degree program, and the institutional research office at Willamette University (Salem, Oregon). (Contains 1 table and 3 figures.)
Descriptors: Teamwork, Private Colleges, Business Administration, Enrollment Management