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Wheeler, Stephanie K. – Business and Professional Communication Quarterly, 2018
Despite the excellent work by scholars who invite us to consider disability, social justice, and business and professional communication pedagogy, little attention has been given to what a disability- and social-justice-centered business and professional communication course might look like in design and implementation. This case study offers an…
Descriptors: Simulation, Social Justice, Business Communication, Business Administration Education
Experiential Learning in Marketing Communications Courses: The Demarketing of College Binge-Drinking
Rozensher, Susan G.; Seal, David S. – American Journal of Business Education, 2009
The experiential learning approach has been gathering substantial momentum and support in educational circles. In the team-based experiential learning project presented here, which effectively integrated theory and application, students were charged with creating an integrated marketing communications plan to demarket binge drinking on the college…
Descriptors: Experiential Learning, Marketing, Alcohol Abuse, Campuses
Daniels, Vincent S.; Preziosi, Robert C. – American Journal of Business Education, 2010
The purpose of this paper is to begin an exploration into high-skills lifelong learning in the field of business and management, referred to as executive and professional education (EPE). Several additional undertakings were necessary, including: discovering methods of valuing knowledge to a region, state or country, and establishing why…
Descriptors: Business Administration Education, Lifelong Learning, College Students, Student Motivation
International Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers