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Direct linkRhoades, Gary; Castiello-Gutierrez, Santiago; Lee, Jenny J.; Marei, Mahmoud Sayed; O'Toole, Leslie C. – Review of Higher Education, 2019
Amidst public calls for greater internationalization, universities are marketing to international students. We explore how universities in regional hubs (Lee & Schoole, 2015) enact "dramaturgical performances" (Goffman, 1959), presenting images of themselves in geopolitical space. We find: (1) bifurcated marketing strategies to…
Descriptors: College Students, Foreign Students, Marketing, Student Recruitment
