Purpose: The objective of this instrumental case study is to investigate issues impacting capability development/transformation with respect to student entrepreneurs' aspirations to create a viable, evolving business model for their start-ups, namely, that are underpinned by goals featuring the "triple bottom line". That is, instead of…

The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

Purpose: The purpose of the study was to assess the current state and demand of the project management education. Project management has gained increasing importance as a critical discipline for achieving successful project outcomes in various industries and sectors. In the Kingdom of Saudi Arabia (KSA), the demand for skilled project management…

We present a case-based role-play exercise that effectively simulates a crisis students must manage. In the exercise, a farm equipment manufacturing company has decided to redirect its product line, and this change requires laying off a significant portion of its workforce. Students must grapple with the fact that a local news report will be…

Entrepreneurship education is critical in encouraging students' innovation, creativity, and entrepreneurial spirit. It provides essential skills and knowledge, enabling them to open their creative potential and apply innovative thinking across diverse professional fields. With the widespread application of large language models in education,…

Leading organizational change is a daunting aspect of leadership. However, effectively leading change enables positive individual and organizational outcomes. Herein, we present a case-based classroom exercise to teach students about organizational change, demonstrate different aspects of the change process, and teach how to overcome resistance to…