Homeless families are a vulnerable population not often engaged with directly by science centers. In 2019, the Museum of Life and Science formalized and strengthened a partnership with Families Moving Forward, the largest temporary homeless shelter serving families in Durham County, North Carolina. This partnership aimed to engage families in a…

The Pentel case study exhibits a success case of a global firm's ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version…

Children's cartoons and films are often dubbed for obvious reasons that children find reading subtitles a challenging process in a film. This study investigated the issue of Otherness and the strategies of its audiovisual translation in the Arabic dubbed version of "Masha and the Bear," a Russian cartoon film. The study examined the…

There is growing attention to student assessments designed to reach beyond the classroom, including assessments with an immediate or future audience. The impact of audience, however, has not been examined in multimodal assessments across continents, institutions, disciplines, and teaching contexts. Using qualitative data, this article examines the…

Studies have shown how social media, including Facebook and Twitter, are reshaping communication, news, and information. It is therefore important to explore the role social media plays in student protests and campaigns in order to determine to what extent social media allows participation and audience inclusion during #FeesMustFall and other…

Data-driven decision making has now moved beyond its traditional domains--operations research, business economics, computer sciences, and business statistics--to "softer subjects," such as human resource management, organization behavior, and business communication. In this context, teaching with technology encourages students to…